Tuesday March 22nd, 2016

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One day after unfollowing the Cavaliers on Twitter and facing a question about the decision after a big victory over the Nuggets, LeBron James has vowed to join Snapchat.

“Think I just may join the Snap this week,” James wrote in a tweet. “Another way for my fans to ride with me throughout my journey.”

The app, which allows you to post 12-second videos and photos, has become popular among NBA players. Heat center Hassan Whiteside actually influenced DJ Khaled, who runs the world’s largest account.

Late on Monday, James refused to comment on his decision to stop following his own team.

After James's postgame comments, he unfollowed several more accounts, including all members of the Cleveland media and a few national reporters. Cleveland.com released a story. An anonymous source then told Cleveland.com that James had gone on his unfollowing spree as part of his playoff preparation, which started early.

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It didn’t stop there. Chris Haynes of Cleveland.com wrote on Tuesday that James had stepped down as locker room DJ and has cut out public music consumption from his pregame routine.

James has said and done all of this in an effort to stay focused, yet he may now invite a highly-distracting app into his life. 

The Heat are very big on Snapchat. Does this mean that LeBron is heading to Miami? No, but let’s pretend he is anyway.

– Kenny Ducey

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