WATCH: Budweiser honors immigrant founder in Super Bowl ad 'Born The Hard Way'
In an advertisement set to air during Super Bowl LI, Budweiser tells the immigrant story of its co-founder. The commercial is titled "Born The Hard Way."
In the new ad, it portrays Budweiser founder Adolphus Busch’s journey from Germany to the United States to establish one of the iconic brands in the world.
The commercial was shot near New Orleans and shows Eberhard Anheuser chatting with Busch as he arrives at a bar.