NCAA President Mark Emmert is defending a proposed change to football recruiting rules that would have removed the limits on the number of time coaches can call and text message recruits.

Emmert spoke to the Football Bowl Association on Wednesday about a wide-range of topics, including the need for clear lines of communication between the NCAA and its members.

The board of directors adopted 27 proposals to deregulate recruiting and streamline the rule book. One allowed unlimited contact with recruits through texts, email and social media, but a push back from coaches sent that proposal back to committee for modification

Emmert says trying to count and keep track of texts and phone calls is "literally crazy," and that basketball coaches currently work with no limits on texts and calls.

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