The UFC’s owners are in advanced talks to sell the company, reports ESPN’s Darren Rovell.
UFC is currently owned by brothers Lorenzo and Frank Feritta, who run its parent company Zuffa, LLC, which owns more than 80% of the UFC. Four bidders believed to be involved in buying the company include the agency WME/IMG, China Media Capital, The Blackstone Group and the Dalian Wanda group, according to the report.
Zuffa bought UFC in 2001 for $2 million. According to Rovell, the winning bid will value the company somewhere between $3.5 and $4 billion.
The bidder most likely to secure the promotion is reportedly the Dalian Wanda Group. The conglomerate is owned by Wang Jianlin, the richest man in China.
“As a private company, we don't discuss speculation or rumors related to our business,” a UFC spokesman told Rovell.