As season seven of
When we came in, we shook up the entire industry. We rebuilt this industry, we rebuilt the fight business. And we think we have the right plan and the right strategy over the next five years, and I think mixed martial arts and the UFC is going to be the biggest sport in the world. Bigger than soccer, bigger than football, bigger than anything.
Not only is [Anheuser-Busch] the biggest beer company, they're the biggest sports marketing company on the planet. And it's global. So they're an amazing and strategic partner to help us take this sport to the next level.
The announcement I [made June 18] is so [deleted expletive] huge in terms of what it means to the business side of this thing, what it means to the fighters and where we're going to take this thing in five years. Everyone's looking at "right now." I'm working on things that are going to happen two, three, five years down the road. We're in this thing for the long haul. Remember that I told you this: in the next five to eight years, this thing's going to be the biggest sport in the world -- bigger than the [deleted expletive] NFL, bigger than Major League Soccer, bigger than World Cup soccer or whatever the hell they call it. Bigger than anything. So remember I told you that.