City's losses were £121 million ($191 million) in 2009-2010 and could be as much as £130 million ($205 million) in 2010-11. No wonder, then, that chief executive Gary Cook has had to assure fans that City is thinking ahead. "The plan is to grow the financial revenues further, control costs and have young players come through eventually to replace some senior players," he told BBC Radio. "We want to be sustainable, and intend to comply with Financial Fair Play." As revenue from matchday income and TV deals is fairly predictable, only slashing the wage bill and boosting commercial revenue will bring City in line.