Steele turned 50 this year --
"While the other magazines are great, quick reads to satisfy your summer football fix, I have heard from hundreds of members of the media and thousands of college football fans that they use my magazine almost every day of the football season," Steele said. "My main goal every year is to be the most accurate magazine and we have had a good track record. While we don't finish No. 1 every year, it is the most accurate magazine over the last 13 years combined."
"She's done an amazing job of branding herself in a place where the only branding that goes on is about four letters," Miller said. "And she has been able to brand herself in a most unique way. Both sides of the proverbial coin are presented here because you look at the situation and the first thing you want to do is stand up and applaud because she's being incredible honest. She doesn't care whether or not PR is going to come down on her. She's just telling it like it is.
"On the other side you think, 'Wait a second. As somebody who knows the company, she must understand that this cannot go on forever.' It begs the question: Is she doing it to show ESPN that 'I don't need you and I have something else to do'? Or does she really believe that she can bend the rules and be totally unique?"
While there's no doubt SiriusXM NFL Radio exists in principle to promote the league, Sirius management has brought in quality hosts (i.e. Bob Papa and Adam Schein) and hired credible beat reporters such as Alex Marvez and Ralph Vacchiano to host shows. That group outweighs some of the coaching backslappers on the air, led by Pat Kirwan. If you are a SiriusXM subscriber who follows the league, I'd consider NFL Radio a must-listen on Mondays and Tuesdays.
What's clear is that the NBC Sports Network will attempt to siphon off some viewers from ESPN, so expect some sort of
This wasn't some run-of-the-mill MLS game; it was a game with great interest to the soccer diehards who provide ESPN with a base of interest in the sport.
His tweet was indefensible, an ethnic slur that
Bruno has had a long career in sports radio and, for the most part, he's been very good at it. He should offer contrition on the air upon return because part of his lifeblood is getting guests from pro teams. If he wanted to really elevate the discussion, he could examine how and whether an athlete's ethnicity plays into fandom. But this is sports radio, after all, where too often low-hanging fruit is the meal of the day.
But if I can make a small suggestion to those running ESPN Radio -- a big suggestion would be installing Jeff Rickard or Bob Valvano as the weekday overnight host -- it is that the value of the word "great" gets significantly devalued when your hosts repeatedly cite every ESPN analyst/personality/reporter/writer as delivering "great stuff" every time they are on the air. The truth is not every spot is great, nor is the information passed on the stuff of angels. So please temper the self-love, ESPN Radio. With love, RD.