The Super Bowl itself rarely lives up to the hype. The commercials, though, are a different story. Oftentimes, the ads themselves are much more memorable than the game. For the price (this year will average $2.7 million per 30-second spot), they'd better be. Here is SI.com's list of the greatest Super Bowl ads ever.
Pepsi: Dancing Bears (1997) Bears doing the YMCA. It beats watching Jim McMahon and the boys do the Super Bowl Shuffle.
Snickers: The Kiss (2007) Snickers pulled this commercial days later after fielding complaints that it was homophobic. We aren't taking a stance either way, but there is no doubt that the controversy only made it that much more memorable.
GoDaddy.com: Strapless Testimony (2005) C-SPAN would get some killer ratings if all Congressional hearings went like this one, because nothing says funny like "Wardrobe Malfunction" and Strom Thurmond.
Budweiser: Frogs (1995) You're lying if you say you didn't imitate this commercial at some point with your friends.
Tabasco: Exploding Mosquito (1999) We understand people who love to put hot sauce on everything ... but pizza? Really? Must be an acquired taste.
McDonald's: The Showdown (1993) This spot spawned an epidemic of bizarre games of H-O-R-S-E all around the country as Larry Bird and Michael Jordan faced off in an epic duel.
Reebok: Terry Tate: Office Linebacker (2003) How about some gridiron intensity for the office? Tate keeps office workers in line with his own NFL Crunch Course, so be careful while you're playing Solitaire on the clock (you know who you are).
Xerox: Monks (1977) An ad that serves as a reminder to the age before the prevalence of copy machines, when we used to use the word "duplicate." Sadly, Brother Dominic (comedian Jack Eagle) died in January at 81. Among his other notable parts was Mr. Cholesterol in commercials for Fleischmann's margarine in the 1970s.
Coke: Mean Joe Greene (1979) Arguably the most effective commercial of all-time, Super Bowl or not. In fact, Coca-Cola says the ad aired six months prior to the big game, but its inclusion on the Super Bowl broadcast cemented its legacy. Greene was never quite so "mean" after he showed his soft side.
Apple: Macintosh (1984) Apple claimed it could save us from the Orwellian nightmare of an IBM-dominated universe. Alas, the real enemy was somebody else entirely. The success of this big-budget commercial set off the wave of large-production Super Bowl spots that have dominated ever since.
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