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@NBA Twitter handle added to basketballs used in games, retail

The NBA is adding its Twitter handle, @NBA, to the official Spalding basketballs used in games and sold as retail. The NBA is the first professional sports league to include its social media handle on its official game ball. 
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The NBA is adding its Twitter handle, @NBA, to the official Spalding basketballs used in games, the league announced Thursday. 

According to Darren Rovell of ESPN, the handle will also feature on NBA basketballs sold as retail. 

The change will take place beginning with the 2014-15 season. The handle will appear right below the words "Official Game Ball" on each basketball. 

According to the league, the NBA is the first professional sports league to include its social media handle on its official game ball. 

The NBA currently has 10.8 million followers on Twitter.

- Molly Geary

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