Not everything involving Carmelo Anthony's day job goes as planned. That's why the Knicks superstar wanted his latest signature shoe launch to be exactly the way he envisioned it. No press conferences, no stages, no awkward questions from the media. All Carmelo -- all his way.
Bucking the usual sneaker launch trends, Carmelo opted for a more intimate unveiling for the Jordan Melo M11. Anthony hosted a small group of reporters at Terminal 23 in New York City on Monday and served as a tour guide, walking us through the tricked-out Jordan hanger. Among other things, Carmelo discussed growing up in Baltimore, the evolution of his shoes with Jordan and what each M11 colorway means to him.
Here's a behind-the-scenes look at Carmelo's shoe launch, along with a few photos of the new M11's provided by Nike.
Carmelo Anthony said his favorite colorway of all the M11's is the Black/Gold. Why doesn't it have a name like the rest of the colorways? Because he wants his fans to name it themselves, incorporating them into the process. Tweet @CarmeloAnthony and @JumpMan23 to give your suggestions.
Paying homage to Jordan, Melo wanted a traditional colorway of his shoe to serve as a tribute to the company and the man who started it.
Here's a quick candid video of Carmelo discussing the evolution of his Jordan signature shoes. These are all of the signature kicks he had as a member of the Denver Nuggets. As you can tell, Melo is genuinely humbled by unveiling an 11th iteration, the longest tenure of any current Jordan athlete.
As you can tell from this photo, Terminal 23 was completely Melo-ized for the event. Usually the hanger serves as a living museum to all of Jordan and its athletes, but for Carmelo's shoe launch they re-did the entire venue.
Melo discussed growing up in Baltimore and giving back to the area he's from. Carmelo said he was raised where they filmed The Wire, then joked, "I won't go into any more details."
Carmelo told the story of when Michael Jordan called him to tell him he's getting his first signature shoe. "Don't let me down," Jordan said. No pressure.
The Red Hook Sunset: Inspired by where he grew up, Carmelo said this shoe pays tribute to where he's from. He said looking back at Red Hook and how he grew up keeps him grounded.
The Black/Gold: Here's the shoes fans can vote on. Carmelo wasn't shy about saying these are his favorite colorways of all.
The Jordan Family: Classic look. Much tamer than Melo's other colorways, but still a sharp look for his new sneakers.
The Concrete Island: Finally, my personal favorite, the colorway that pays homage to the latest chapter in Carmelo's life, living in New York City. The shoe has a little bit of everything -- much like Manhattan -- and is no doubt the center of attention -- much like the Knicks. Carmelo said he wanted the shoe to show off the graffiti the city is known for while also the hard work he's put in over the years.