The NBA and socks company Stance have agreed to a licensing deal that will make Stance the official sock maker of the league and require players to wear only Stance stocks. The deal will come into effect next season.
Allowing Stance to put its logo on the league's official socks is a first for the NBA. According to ESPN.com's Darren Rovell, the NBA is allowing Stance to have its logo on the socks since socks are considered an accessory by the league and not part of the uniform, similar to how Spalding is permitted to have its logo on official basketballs.
Stance also announced the licensing deal with the NBA in a YouTube video.
NBA vice president of licensing Lisa Piken Koper told Bloomberg News the league has generated "triple-digit growth" in teh ock category over recent years.
"This is a direction that we will be going in the future," Piken Koper said. "We thought Stance was a great place to start."
Stance replaces Bare Feet Inc., as the NBA's socks supplier.
- Mike Fiammetta