LeBron James has generated more Facebook conversation than Steph Curry in the vast majority of American counties since the playoffs began April 18, according to data provided by Facebook.
James tops Curry in all but 14 counties east of the Mississippi, while Curry has the edge in California, taking 48 of the 58 counties in the Warriors' home state.
The map (below) shows nineteen states, including James' native Ohio, in which every county has mentioned James more than Curry during the playoffs.
Overall, Facebook reports that 26 million people have produced more than 165 million posts, comments and likes about the Cavaliers and Warriors during the playoffs.
Facebook also looked at the five most talked about players on each team. For the Cavs, the most mentioned players were James, Kyrie Irving, Kevin Love, Tristan Thompson and Iman Shumpert. For the Warriors, Curry was followed by Klay Thompson, Draymond Green, Harrison Barnes and Andrew Bogut.