The Milwaukee Bucks took another step in their rebranding efforts by unveiling new white home and green road jerseys for the 2015-16 season on Saturday.
New owners Marc Lasry and Wesley Edens have attempted to change the franchise's reputation and image since taking over last year, and these new uniforms continue an effort that also included the unveiling of new logos back in April.
The home white jersey features "Bucks" in green block letters across the chest above the player's number. An "M" crest used in the team's new logos appears at the neck in green on a cream background, while blue, green, white and cream stripes line the side of the jerseys. Green trim is also used around the jersey's shoulders.
The road green jersey features "Milwaukee" in block white letters across the chest above the player's number. The "M" crest again appears in green on a cream background at the neck. Blue, white, cream and green stripes appear on the sides.
Both jerseys sport a gold championship tab with the Larry O'Brien trophy at the back of the neck, recognizing Milwaukee's 1971 championship team. Both designs also feature a blue collar on the inside, which the Bucks say is a nod to the "work ethic" of Milwaukee and Wisconsin. At the base of the jerseys, on the left before the size tag, the jerseys feature a tag that reads "Fear the Deer," a slogan the franchise used last season.
The updated jerseys coincide with a youth movement built around the likes of Giannis Antetokounmpo, Jabari Parker and Michael Carter-Williams. Last year, Milwaukee unexpectedly made the playoffs with a 41–41 record under first-year coach Jason Kidd.