Monday August 3rd, 2015

Chicago Bulls center Joakim Noah is featured in a new anti-violence public service announcement for “Rock Your Drop,” a campaign by the Noah’s Arc Foundation.

The campaign urges Chicagoans “to bring peace, unity, and positive change” to the city, as Noah wrote on Twitter to share the PSA on Saturday.

The “Rock Your Drop” campaign references the foundation’s “Drop of Consciousness movement that is symbolized by a teardrop necklace.” Noah’s mother, Cecilia Rodhe, designed the necklace and co-founded Noah’s Arc Foundation with Noah in 2010.

Noah, 30, has spent much of his NBA career contributing toward anti-violence efforts in Chicago. In May, he was named the winner of the PBWA’s J. Walter Kennedy Citizenship Award as a candidate who “shows outstanding service and dedication to the community.”

Noah’s Arc Foundation also held a basketball tournament to bring together Chicago’s South and West sides and helped launch the #ChicagoStandUp anti-violence movement.

In March, Noah also produced “You’re Not Alone,” a mini-documentary on gun violence that included interviews with teammates Derrick Rose, Taj Gibson and Nazr Mohammed, as well as several young Chicago-area residents who lost family members and friends to gun violence.

Watch the “Rock Your Drop” for Noah’s Arc Foundation below.

Mike Fiammetta

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