Michael Jordan and Nike are opening an all-Jordan brand store in Chicago, reports ESPN.com.
Previously, Nike, which owns the Jordan subsidiary, had opened Flight 23 stores in cooperation with Footaction in New York, Las Vegas and Chicago. The new, downtown Chicago Jordan store will not be co-branded. It will feature only Jordan brand gear and apparel, according to the report.
“I've been on these guys [at Nike] for some time, [saying] ‘We need to do a Jordan Brand store, and we need to do it in Chicago first,’” Jordan told ESPN.
The store will offer a wide selection of Jordan brand products and also contain a promotional space for other Jordan-brand athletes.
Jordan signed a five-year, $2.5 million deal with Nike out of college in 1984. The Jordan brand now sponsors athletes across multiple sports, celebrities and the University of Michigan football program.
According to the ESPN report, the Jordan brand will generate over $2.5 billion in revenue this year, nearly 8% of Nike Inc.'s total revenue.