Kicks and Colors spotlights the variety of colorways—and the stories that go with—that brands’ unveil in key basketball sneakers.
Sneaker: LeBron 12
Signature athlete: LeBron James
Colorway: What The
Story: LeBron James has a bit of fun with his sneakers, choosing a variety of colorways throughout the season. One colorway he can’t wear on the court, however, is the new LeBron 12 “What The,” a mish-mash of all things that interests LeBron. An update to the original “What The” offering unites LeBron’s favorite teams and players into one mix, whether through an ode to football, the Bronx or the state of Ohio.
Tim Newcomb covers stadiums, design and sneakers for Sports Illustrated. Follow him on Twitter at @tdnewcomb.