By Rob Mahoney Kobe Bryant's obsessively competitive nature has become a central part of his public image, so much so that Turkish Airlines highlighted Bryant's one-upmanship in its latest commercial. Opposite Bryant is soccer star Lionel Messi -- an apt foil for the attentions of a young boy who wanders into the first-class cabin, thereby starting up an arms race of parlor tricks between the two gamesmen. Unfortunately, fancy playing-card architecture and intricate, balloon-constructed saber-toothed tigers hold no sway in the mind of a child next to two plain scoops of vanilla and strawberry ice cream. Sheesh. Kids these days need to get their priorities straight ... or at least hold out for some premium toppings.