Monday August 26th, 2013

Having seen far too many stale, highlight-laden commercials for NBA ticket packages in my time, I'm appreciative of most any effort to spruce up the endeavor. The commercials need be made to keep arenas full and the league thriving -- all I ask for is a little creativity in the process for just the slightest redeeming quality, or merely to ease the headache of their televised repetition. The Dallas Mavericks gave us that much in this spot featuring Dirk Nowitzki, hitting on the form of GEICO's ongoing commercial campaign with Nowitzki's proven video greatness. Clip Dirk's maniacal laugh (at the 12-second mark), cue it up on repeat and call it a day.

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