Thursday September 4th, 2014

Add the New York Daily News to the list of companies that no longer use the term "Redskins."

In an editorial published Wednesday, the news organization said it will now refer to Washington's pro football team as "Washington" and use a slightly different logo for its coverage of the team -- one that will still have the traditional maroon and yellow colors but will not feature a feathered Native American. 

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The change will be effective Thursday when the Daily News publishes its annual NFL preview. The editorial acknowledges that there are those who believe in not changing the name out of "loyalty, tradition, affection and nostalgia," but the news outlet ultimately based its decision on its belief that the name has roots in describing skin color:

"While the team ownership and many fans hold such a belief in good faith, the inescapable truth is that the term Redskin derives solely from the racial characteristic of skin tone in a society that is struggling mightily to be color-blind ... Here’s a simple test of whether Redskin passes muster: Would you use the term in referring to Native Americans in anything other than a derogatory way?"

Others who have taken the same stance in refusing to  use the term include Sports Illustrated's Peter King, The Washington Post's Editorial Board and The Washington Business Journal, among others. In August, ESPN issued a statement in which it said the decision of whether to use the name is up to the individual employee of the network. 

Team owner Dan Snyder said he will never change the name, despite pressure from 50 U.S. Senators who sent a letter this spring to NFL commissioner Roger Goodell urging him to force a name change. Earlier this year, President Barack Obama said if he were Snyder, he would think about changing the name. 

 - Marc Weinreich

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