The NFL will run an anti-domestic violence public service announcement during Super Bowl XLIX, according to Ad Age.
The spot was created by Grey, the NFL's advertising agency, and will run during the first quarter. The NFL is donating the airtime on behalf of anti-domestic violence and sexual assault group No More, which partnered with the league to create several similar PSAs that run during games this season.
The PSA can be seen below:
An NFL spokeswoman emailed the following to Ad Age:
"As we learned from the initial No More spots, talking about domestic violence in a way that includes 'real world' vernacular and situations was impactful. Grey Advertising was inspired to continue the conversation with this 'real world' approach and wanted to develop a spot that was inspired by real calls with a domestic violence victim making a call for help under the guise of a call for a pizza delivery."
The NFL and commissioner Roger Goodell came under fire this season for their handling of domestic violence issues in the wake of the Ray Rice case. The league created a new, more stringent personal conduct policy in response to criticism, though the NFLPA filed a grievance against it last week.
- Ben Estes