NFL official: Brazil and Germany are the next two frontier markets
While expansion to Los Angeles and even Toronto has fueled talks of growth at the NFL's winter meetings this week, discussions of a more intercontinental theme have taken place as well, according to an NFL.com report.
The league is exploring the idea of expanding in to 'frontier' markets, according to the NFL's executive vice president, international. Those markets include Mexico, China, Brazil and Germany.
"The work we're doing now is to ask, 'How do we accelerate the agenda in Mexico, Canada and China?'" said Mark Waller, according to the NFL.com report. .
"Those would be our next stage, and we have offices in those three countries. And then, after those, where should be our focus? I think we've concluded that Brazil and Germany are the next two frontier markets, which is where the Pro Bowl idea comes from."
It is unclear if the nature of expansion means holding games in those countries, or establishing a franchise there, or something else altogether. The NFL is considering moving the 2017 Pro Bowl to Brazil, Fox Sports reported.
The NFL has already aggressively expanded outside of North American, hosting games in London in each of the past eight seasons.
The league will hold three different regular season games in London in 2015 as part of its "International Series." On Monday, the Wall Street Journal reported the league will make one of the games viewable exclusively online.
The NFL has publicly stated its goal of having a full-time NFL team in London by 2022.
- Will Green