A group of Colts fans had raised money to fly an Air Sign blimp over Lucas Oil Stadium on Sunday with the message “#DeflateThisBrady.” But when the Colts asked that the company not launch the blimp, Air Sign respected their request in order to maintain a relationship with the team.
“We at AirSign.com have always felt that aerial advertisement is a fun experience and it is used to bring a positive and as you saw, humorous angle to events or occasions,” company rep Eddie Thompson said. “We want to continue to work alongside the Colts in future campaigns.”
The blimp’s message was a reference to last year’s AFC championship game between the Colts and the Patriots that resulted in the Deflategate scandal. Brady was suspended for four games for his role in deflating game balls, but that suspension was overturned before the season began.
Had Brady’s suspension been upheld, he would have made his season debut this week against the Colts.
Indianapolis (3–2) and New England (4–0) will kick off at 8:30 p.m. ET.
- Erin Flynn