The game is set for January 31, with festivities also held the day before in downtown Nashville. It will be the first time Nashville will host All-Star weekend.
The logo, which was designed by Fanbrandz and NHL Vice President of Creative Paul Conway, pays homage to the city of Nashville’s roots in country music and the Predators’ navy blue and gold team colors. The typography was inspired by Nashville's music scene and its neon signs on Broadway and Music Row.
“Nashville is an iconic city, both as the home of country music and an exciting hotbed for hockey,” said Brian Jennings, NHL Chief Marketing Officer and Executive Vice President. “We’re thrilled to bring NHL All-Star to Music City for the first time ever and feel that the new logo truly celebrates the city’s passion for music and for its hometown Predators.”
- Mike Fiammetta