Wednesday December 9th, 2015

Welcome to episode No. 33 of the Sports Illustrated Media Podcast with Richard Deitsch. In this podcast, which is published weekly, Deitsch interviews members of the sports media about their work, and interesting people about the sports media.

This week's guest is TSN and NBCSN NHL Insider Bob McKenzie, one of the foremost authorities in hockey journalism and a pioneer of the position of on-air hockey insider. Prior to joining TSN, McKenzie was editor-in-chief of The Hockey News for nine years and a hockey columnist for The Toronto Star for six years.

In this episode, McKenzie discusses what his work week is like, how he uses Twitter for job (but how it can also hinder him), the reduction of media access in the NHL, the competition between Rogers and TSN, how he tailors his content for an American audience vs. a Canadian audience, how TSN has adjusted from having national NHL rights to regional rights for certain teams, how he reported—with quotes from Pat Burns—that Pat Burns had not yet passed away, his thoughts on the upcoming World Cup of Hockey, how he would advise a young journalist entering the field today and much more.

A reminder: you can subscribe to the podcast on iTunes and Stitcher, and you can view all of SI's podcasts here. If you have any feedback, questions or suggestions, please comment here or tweet at Deitsch.

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