By Allan Muir
The NHL Network has its flaws -- that's a post for another day -- but it deserves full marks for treating yesterday's trade deadline like E! handles a Kardashian wedding. The wall-to-wall coverage (courtesy of TSN, mixed with its own cut-ins) fed our boundless fascination with an event that has no chance of living up to the hype, but keeps us transfixed anyway.
But one of the best views it offered came well after the event coverage had ended. Later in the evening, the league provided a video look at the behind-the-scenes trade call that finalized the deal that saw the Rangers send Marian Gaborik to the Columbus Blue Jackets.
Mundane paperwork? Maybe to some, but it's something we haven't seen before. And that's exactly what the network that serves as a promotional arm of the league should offer on a regular basis. Sharing moments like that gives NHL Network viewers a sense of being on the inside. It invests them in the process and the product and keeps them coming back for more.
That's a marketing trick the Kardashians figured out a long time ago.