Patrick Kane's new commercial for Bauer may not inspire you to run out and pick up a couple of their new Vapor APX-2 sticks. But after you've finished watching you'll probably want to pick up your jaw.
We already knew Kane was a wizard with the puck. And truth be told, we know he could weave the same spell with an old Sher-Wood PMP 7070 as this new $300 high-tech model. The magic's in the hands, not the wand, after all.
But this is some seriously crazy juju he's working in a spot that's 100 percent live action, except for the camera-smashing bit at the end.
And, amazingly, the whole thing took just 15-20 minutes to shoot.
"When they had the idea and they told me how many pucks were going to be in the center I was like, ‘I don’t know if I could do it.’" Kane told the Chicago Tribune. "I tried it with a few and said, ‘why not throw all of them in there and see if I can do it?’ "At first I didn’t think I was going to be able to do it with all the pucks in there but I guess as you get into it and get competitive, you want to try it out," he said.