There were 672 million tweets sent related to the 2014 World Cup, according to data released on Monday by Twitter.
Although Twitter says this is the highest number of tweets related to an event, the comparisons are a little skewed because "it’s hard to compare the 32-day, 64-match World Cup to, for example, the single-game Super Bowl, the one-night Oscars, or the 16-day Olympics."
Other insights into the Twitter data
The number of tweets were significantly higher during live matches. The most tweets came during the semifinal between Brazil and Germany. The 35.6 million tweets sent during the match set a new Twitter record for a single event. The World Cup Final between Germany and Argentina on Sunday was second with 32.1 million tweets.
Three of the top five most-tweeted moments occurred during the semifinal match between Brazil and Germany. The top five most-tweeted moments were:
- Germany defeats Argentina to win the World Cup on July 13: 618,725 TPM (tweets per minute)
- Germany’s Sami Khedira scores assisted by Mesut Özil in July 8 semifinal vs. Brazil: 580,166 TPM
- Germany’s Mario Götze scores game-winning goal in the World Cup Final on July 13: 556,499 TPM
- Germany’s Toni Kroos scores his second goal of July 8 semifinal match vs. Brazil: 508,601 TPM
- Germany’s Toni Kroos scores his third goal of July 8 semifinal match vs. Brazil: 497,425 TPM
The most tweeted about players in the World Cup were:
- Neymar (Brazil)
- Lionel Messi (Argentina)
- Luis Suárez (Uruguay)
- Cristiano Ronaldo (Portugal)
- Arjen Robben (Netherlands)
- Oscar (Brazil)
- Sarah Barshop