The Duck Dynasty phenomenon is on its way to Texas Speedway.
The Duck Dynasty phenomenon is on its way to Texas Speedway.
Mike Pont/FilmMagic/Getty Images

ORT WORTH, Texas (AP) -- The NASCAR Sprint Cup race at Texas is going to the ducks this spring.

Texas Motor Speedway on Thursday announced a multiyear title sponsorship agreement for its spring race with Duck Commander, the brand of best-selling duck calls and Robertson family-owned company featured on the A&E show ''Duck Dynasty.'' The deal is for the spring race at the track.

The April 6 race will be known as the Duck Commander 500.

It is a three-year deal with a renewable option for an additional three years. Financial terms weren't revealed.

TMS President Eddie Gossage says it's a unique sponsorship in professional sports, coming with celebrity spokespeople who are followed by millions of people each week.

Copyright 2014 Associated Press. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.

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