By Max Prince/The Drive

This article was originally published on The Drive on April 23, 2016. Check out thedrive.com for everything cars, culture and the people who made both.

Pictuted above is Rio Haryanto, a 21-year old F1 driver for Manor Racing. He’s a rookie, the first Indonesian ever to compete in a World Championship Grand Prix. He is also a “pay driver,” which is exactly what it sounds like; using sponsor money, Haryanto buys his spot on the grid from Manor. One problem: He currently owes the team $4.2 million. Solution? An SMS crowdfunding campaign by the Indonesian government.

See, the state has a vested interest in Haryanto. Both it, and state-owned company Pertamina, have been financially backing the young driver since he signed with Manor just weeks before this year’s first F1 race. According to CNN, the country’s Ministry of Youth and Sports teamed with the Ministry of Communications and Information, inking a deal with a handful of domestic mobile phone networks to promote the fundraiser. By texting ‘RIO’ to 7788, citizens will automatically donate 5000Rp keep Haryanto racing.

Crappy cars that celebrities own

One Indonesian official is quoted as saying: “Let’s support this. Make it like taking medicine, three times a day.”

Besides being an extremely unappealing metaphor for charity, the “medicine” method is also optimistic. Indonesia is a large country, and has a high rate of mobile phone use. But, at current exchange rates, hitting the goal would require nearly 13 million texts. And the campaign ends on May 16. Kudos for creativity, and good luck to Rio Haryanto. He’s going to need it.

SI Apps
We've Got Apps Too
Get expert analysis, unrivaled access, and the award-winning storytelling only SI can provide - from Peter King, Tom Verducci, Lee Jenkins, Seth Davis, and more - delivered straight to you, along with up-to-the-minute news and live scores.