The Toronto Blue Jays unveiled their new logo for the 2012 season today. The change in logo represents the third such redesign in the franchise’s 35-year history.
The Blue Jays new logo is a modified version of the one the team use from 1977-97, the Blue Jays say on their official website. Slight changes have been made to the bird’s head, and the red maple leaf has been displayed more prominently. The raised importance of the maple leaf was done in an effort to highlight the Blue Jays as Major League Baseball’s only Canadian team.
"Updating our original logo, the strong affinity to go back to 'Blue' and returning the red Maple Leaf to the primary mark recognizes the classic look of which we feel baseball logos and uniforms should consist," Blue Jays president Paul Beeston said in a statement. "This new look represents what the Blue Jays mean to our players, staff and most importantly, from the sentiment expressed by our fans."The Blue Jays are following a similar strategy that their division rival the Baltimore Orioles executed this offseason with their own logo redesign. The Orioles, like the Blue Jays, reverted back to a modernized version of their previous Oriole bird logo.