CBS Draws Biggest Rating In 15 Years With Pebble Beach Pro-Am
CBS drew its highest rating in 15 years in the final-round of the Pebble Beach National Pro-Am thanks to the play of Tiger Woods and Phil Mickelson, according to USA Today.
The AT&T Pebble Beach National Pro-Am drew in 5.1% of households in the 56 urban markets for overnights, up 96% from last year’s rating.
The rating was at its highest, 5.7%, between 5:30 ET and 6:00pm ET. Mickelson won the Pebble Beach Pro-Am with three birdies and an eagle over the first six holes to pass third-round leader Charlie Wi. Beating Woods by 11 shots in the final round, Mickelson became the ninth golfer with 40 career PGA Tour wins.