Marc Weinreich
Monday June 11th, 2012

NBA.com prematurely sold 'Beat the Heat' shirts on Friday, a day before the Miami Heat would play the Boston Celtics in Game 7 of the Eastern Conference Finals for the right to play the Oklahoma City Thunder in the NBA Finals. (Layne Murdoch/Getty Images)

For a brief moment on June 8, the night before the Miami Heat and Boston Celtics would square of in the decisive Game 7 of the Eastern Conference Finals, NBA.com began selling blue shirts that read, "Beat the Heat," as reported by Larry Brown of Yardbarker.com:

It looks like the NBA Store jumped the gun yet again. For a brief period on Friday evening, a “Beat the Heat” Oklahoma City Thunder T-shirt was being sold on NBA.com. If you look carefully, you’ll notice an NBA Finals logo at the bottom of the shirt.

In March, NBA.com made another mistake by temporarily selling the Dwight Howard's jersey on a Nets t-shirt as if the franchise center for the Orlando Magic had played for the New Jersey Nets. A month earlier, in February, the website for the New York Giants declared the team Super Bowl Champions days before the Giants would play in the big game.

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