Kobe Bryant and LeBron James are the two most popular Olympians on Facebook, but it's James and Michael Phelps who are the most mentioned Olympians on the internet. (Jamie Squire/Getty Images)
LeBron James has been the must buzzed about Olympic athlete so far during the London Olympics, with more than 78,000 mentions across all major social media sites, according to a report from Sam Laird of Mashable.com.
Citing data from Radian6.com, which monitors social media trends and engagement, James has been the most mentioned Olympian of the past 30 days based on statistics collected from Youtube, Twitter, Facebook, Flickr, blogs, online news sites and 150 million other sites.
Michael Phelps and Usain Bolt are the second and third most "buzzed" Olympians, respectively. Oscar Pistorius, the first double-amputee Olympian, is the fifth most mentioned Olympian online, right behind Ryan Lochte.
The Olympian with the most friends on Facebook is Kobe Bryant, who, as of Sunday evening, had over 13.5 million fans. LeBron James was second with 11.9 million while Roger Federer was third with 11.2 million.