SI Wire

LeBron James' new Nike shoes won't break $300 mark

The new LeBron X Nike basketball shoe will top out at $270. (Nike)

LeBron James' new line of basketball shoes won't be as expensive as predicted.

Speculation that Nike's soon-to-be-released LeBron series sneakers would be priced at $300 or more was put to rest today when Nike revealed the high end of the "LeBron X" line would top out at $270.

The highest priced version will feature a Nike+ technology "Sports Kit" that allows users to measure and record performance categories such as quickness, hustle and vertical leap.

A standard model that does not feature "Nike+" technology, will retail for $180, the South Florida Sun-Sentinel's Ira Winderman reported:

Initial speculation of James' impending release were price points up to $315, with ESPN and the Wall Street Journal quoting Nike on the actual price.
Nike plans to release the "LeBron X" line for retail on Sept. 22.
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