Kimie Bunyasaranand
Wednesday September 26th, 2012

The L.A. Times will no longer provide coverage of USC or UCLA practices, according to Big Lead Sports. The publication has competed against the two schools' own media outlets for traffic and influence and announced its new policy Wednesday morning via Twitter:

Given the proliferation of social media and blogs, schools no longer rely on traditional news sources in the same way that they used to:

Athletic programs now have their own websites and their own twitter accounts and Facebook pages, and they want to break news on them to generate traffic and connect with fans – and more than anything, slant coverage in a positive night.
Earlier this month, USC coach Lane Kiffin banned the LA Daily News from reporting on strategy or injury-related news observed during practices, and the University of Washington followed suit shortly after.

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