Shaquille O’Neal to launch gluten-free vodka in 2013

Shaquille O'Neal will launch his own brand of vodka in 2013. (Andrew H. Walker/Getty Images)

The Big Diesel is entering into yet another industry. The New York Post is reporting that Shaquille O'Neal will launch his own gluten-free, sugar-free brand of vodka, "Luv Shaq" in early 2013.

Not much is known about his latest foray, but the vodka will be in direct competition with Sean 'Diddy' Combs' line of vodka, Ciroc, though at a "more competitive price," according to the founder of Devotion Vodka, the brand that will produce it for O'Neal. The vodka will be available in coconut flavor and the bottle will feature an image of him adorned with giant wings.