The Southeastern Conference will announce plans for its own television network in mid-April, commissioner Mike Slive told Yahoo! Sports on Thursday.
The launch of the long-speculated network will allow the SEC to add tens of millions in revenue from a branded, proprietary cable channel along with those previously established by the Big Ten and Pac-12 as conferences.
The new network is expected to be a partnership with an established broadcast entity, most likely ESPN. That would be similar to the Big Ten Network deal, which is 49 percent owned by the conference and 51 percent owned by Fox. The SEC already has an extensive relationship with ESPN. "Our focus for now is on our tournament and the NCAA tournament," Slive said. "We will make a formal announcement about the SEC Network in mid-April."