Kimie Bunyasaranand
Thursday April 4th, 2013

To incentivize fans to come to live games, the NFL will allow fans to glimpse into locker rooms. (Michael Zagaris/Getty Images) To incentivize fans to come to live games, the NFL will allow fans to glimpse into locker rooms. (Michael Zagaris/Getty Images)

As part of a plan to attract more fans to games, the NFL will allow ticket holders to peek into the locker rooms of the home team, according to Ad Age. The league is mandating that all teams install cameras in locker rooms this season; footage will be shot prior to the game and during halftime.

Teams will be able to decide independently on a number of factors: whether they use the video on replay screens and team apps, if they want to sell sponsorship opportunities to advertisers, and whether they want to provide audio in addition to video.

From the Ad Age report:

Currently, during half time and pre-game, stadium-goers see NFL highlights and commercials from sponsors. At the IMG Conference sponsored by SportsBusiness Daily/SportsBusiness Journal, NFL Executive VP Eric Grubman said the move is all about giving fans who pay for tickets something extra to keep them coming to live games.

SI Apps
We've Got Apps Too
Get expert analysis, unrivaled access, and the award-winning storytelling only SI can provide - from Peter King, Tom Verducci, Lee Jenkins, Seth Davis, and more - delivered straight to you, along with up-to-the-minute news and live scores.