Marc Weinreich
Tuesday April 9th, 2013

Theoretically, the NBA Most Valuable Player award could come down to a single tweet.

The league is using its partnership with Kia Motors, a longtime sponsor of the award, to engage fans by allowing them to use Twitter to cast a vote for the award. It is the first time ever the NBA is allowing fans to tweet a vote for the MVP award. According to the report on Tuesday, the combined fan vote on Twitter will count as one vote and the other 122 votes will come from a select panel of sportswriters and broadcasters throughout the U.S. and Canada.

In the past, fans have been able to cast their vote online at Now, a fan can vote by tweeting the player's first and last name along with the hashtag #KiaMVP. Online votes and tweet votes will be accepted through April 18. The Kia NBA MVP award will be announced shortly after the end of the regular season, which ends April 17.

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