University of Texas tops merchandise royalties list for eighth straight year
The University of Texas has cashed in on the most royalties from the sale of licensed merchandise of any school represented by IMG-owned Collegiate Licensing Company (CLC), according to a company release via ESPN.
CLC represents nearly all major schools with the exceptions of Michigan State, Ohio State, Oregon and USC.
This is the eighth straight year the Longhorns have topped CLC's list of clients. CLC's royalty rankings are based on merchandise sales from July 1, 2012 to June 30, 2013.
Schools that saw their royalties increase dramatically include Notre Dame, which rose from ninth last season to third after playing in the 2013 BCS title game.
Texas A&M, which benefited from Johnny Manziel winning the Heisman Trophy in the school's first year in the SEC, moved up from No. 19 to No. 12. A study shows that Manziel's Heisman year produced more than 1.8 million media impressions, which translated into $37 million in media exposure for Texas A&M. Penn State felt the fallout of negative publicity surrounding the Jerry Sandusky sexual abuse scandal with merchandise royalties falling from No. 12 to No. 19 last year. The Nittany Lions fell only two spots the previous year during the Sandusky trial.