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Report: Maria Sharapova planning name change to promote candy company

Maria Sharapova is looking for a "quickie" name change to promote her candy company. (Ronald Martinez/Getty Images) Maria Sharapova is looking for a "quickie" name change to promote her candy company. (Ronald Martinez/Getty Images)

Tennis star Maria Sharapova will attempt to change her last name to "Sugarpova" to promote a candy company by that name, according to reports in CBS Sports and The (London) Times. Sharapova only wants to enact the name change for the duration of the U.S. Open.

According to the reports, Sharapova has approached the Florida Supreme Court about a "quickie" name change. After the two-week U.S. Open tournament, she would change her last name back to Sharapova.

The 26-year-old Russian star was named by Forbes as the world's top-earning female athlete. She advanced to the semifinals in the Australian Open and the finals of the French Open in 2013, but she bowed out in the second round at Wimbledon.

Sharapova made headlines last week when she reportedly fired coach Jimmy Connors after just one match.

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