Tim Polzer
Friday January 10th, 2014

Notre Dame reportedly will drop the adidas brand for Under Armour. (Jonathan Daniel/Getty Images) Notre Dame reportedly will drop the adidas brand for Under Armour. (Jonathan Daniel/Getty Images)

Notre Dame, one of college sports' most valuable apparel and gear licenses, reportedly is changing brands.

ESPN's Darren Rovell reports all Notre Dame sports teams will wear Under Armour when its current contract with adidas expires at the end of the school year.

The report cites sources saying Under Armour founder and CEO Kevin Plank flew to South Bend, Ind., on Thursday to meet with school officials.

Last month, Notre Dame athletic director Jack Swarbrick said the school's next contract was under full review and denied reports that the school had made a decision to go with Under Armour.

SI.COM: All-Bowl Team Selections

Notre Dame began wearing adidas in 1997 and signed a 10-year deal in 2005.

"We have been very happy with adidas," Swarbrick told ESPN.com's Matt Fortuna at the time. "But it is just good business to use the expiration of a contract to review all options."

SI Apps
We've Got Apps Too
Get expert analysis, unrivaled access, and the award-winning storytelling only SI can provide - from Peter King, Tom Verducci, Lee Jenkins, Seth Davis, and more - delivered straight to you, along with up-to-the-minute news and live scores.