English soccer's governing body, the Football Association, has announced that its membership committee has unanimously rejected Hull City's request to change its name to the Hull Tigers for next season.
The name change was proposed by Hull owner Assem Allam, who wanted to change the 110 year old club's name in an effort to increase their global marketing ability. Allam told SkySports earlier in the year that he would leave the club if the name change were rejected, according to The Guardian.
"I'm here to save the club and manage the club for the benefit of the community. It will never, never be the other way round – that the community manage it for me. But if the community say go away, I promise to go away within 24 hours."
Allam has also threatened to increase ticket prices if fan groups, who have been vocal in their dislike for the name change, get their way.
The final vote on the name change will occur on April 9.