Social media presence certainly doesn't decide championships on the court, but if it did then Duke would soon be cutting down the nets to celebrate its fifth national title.
Facebook posted its own bracket for March Madness, choosing each winning team based on the total number of post and words that related to each school for the two weeks that led up to the unveiling of the 68-team field on Sunday.
Each school advanced to the next round depending this criteria, with Duke, Florida, Virginia and Nebraska making it all the way to the Final Four.
The Blue Devils were also the most mentioned squad during Selection Sunday. Print your NCAA Tournament bracket