Korrio, developer of an integrated sports automation platform for youth soccer, has signed former U.S. women's national team star Kristine Lilly as its soccer ambassador and company spokesperson.

Lilly, who retired in 2011 after a career which included five World Cups and a world record 352 appearances. Lilly also heads the Kristine Lilly Soccer Academy which will use Korrio for all of its administrative and operational functions.

Korrio integrates web, mobile and social networking to provide club administrators and coaches with an online sports automation system, managing all aspects of club and team operations.

"We could not be more excited to sign Kristine Lilly to our team," said Korrio founder and CEO Steve Goldman said in a press release. "Her soccer career is legendary -- she's an immensely talented athlete of great character and vision.

Yet she's also incredibly down-to-earth. As a coach, player and mother, she's someone young players and parents can relate to. And like most busy parents and coaches, she's looking to simplify and enhance her sports life; Korrio's streamlined technology will give her those tools."

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