Every Monday, SwimDaily will feature a flash sale highlighting different companies that contribute to the SI Swimsuit Issue. In our debut week, we are proud to feature INDAH. The company, started in 1998, provides handmade, beautiful quality clothes and swimwear.
- Use code SISWIMSALE to save 20% on Marley Crochet One-Piece, Koh Samui Top & Bottom and Irena Top & Bottom (from noon on 7/29 to noon on 7/30).
- Use code SIINDAHSALE to save 15% on all store products (from 7/30-8/4).
For most, an afternoon hike is a way to clear the mind and enjoy a little exercise. For Indah founder Libby DeSantis, it helped inspire the name of her famous swimwear line. "My husband Joe and I had just hiked Mount Rinjani on the island of Lombok," DeSantis recalls. "And we where dead tired; looking for a place to chill. We found this cool little village at the base of the mountain and stayed for a few days. While we where there, the owner's wife gave birth to a beautiful little baby girl who they named INDAH. I asked them, 'What does that mean, it is such a beautiful word.' They said, 'Yes it means beautiful!' When we started to make a few bits and pieces to sell, it had to be Indah on the label."
The company, now in its 15th year, has a unique philosophy: "Smile at everyone and be kind. No stress, it transfers to clothes. Be fair and honest at all times." It appears to be working as celebrities including Julia Roberts and many more are wearing Indah. DeSantis is hoping the success can be transferred to expand into home and furniture designs over the next decade. More immediately, she excited to work on SI Swimsuit's 50th anniversary issue, due out in Feb. 2014. "I am super excited to get to work on some really custom pieces!"
SwimDaily: What's it been like working with Sports Illustrated Swimsuit? What does your company do to prepare for the Swimsuit year to come?
Libby DeSantis: It's so fun working with SI. They have by far the coolest inspirations. They are clear and well defined but allow us as designers a lot of room to be creative and have fun!
SD: What new products are you most excited for?
LD: Our new NEOPRENE SWIM LINE. It is amazing and super functional.
SD: Where do you see swim trends in 10 years?LD: Wow, that's way out there! My little son is 7, it will be his girlfriends wearing and buying in 10 years. I think the major thing is advances in fabric, thinner, softer, quicker drying swim fabrics, new print technique, etc.