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Swim Daily

Designer Spotlight Sale: Vega Jewelry

Every Monday, SwimDaily will feature a flash sale highlighting different companies that contribute to the SI Swimsuit Issue. This week, we are proud to feature Vega Jewelry.

Web Sitewww.vegajewelry.com

Contactinfo@vegajewelry.com

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COUPON CODES AND DESCRIPTIONS

Interconnected Bangles

Two pair of hammered, brass bangles with gold & silver metallic leather wrap

Original Price: $210

Price after 50% discount: $105

COUPON CODE: CONNECT

Single Flame Cuff-Gold

Quartz crystal set in brass cuff, with metallic gold leather wrap

Original Price: $225

Price after 30% discount: $157

Coupon Code: GOLDFLAME

Single Flame Cuff-Silver

Quartz crystal set in brass cuff, with metallic silver leather wrap

Original Price: $225

Price after 30% discount: $157

Coupon Code: SILVERFLAME

Skinny Crystal Necklace

1” Skinny quartz crystal on brass chain, with metallic silver leather wrap

Original Price: $175

Price after 30% discount: $122

COUPON CODE:  SKINNY

All Store Products

Save 20% off all store products purchased between 9/17 - 9/22 with Coupon Code "SWIMDAILY"

Q&A with Vega designer and owner Victoria Kray

SwimDaily: Tell me about your company?

Victoria Kray: Vega was conceived of in Jamaica, born in LA, blossomed in Maui, and landed in NYC in November, 2011.  Victoria Kray is designer and owner.  All work is handmade in NYC. 

SD: How would you describe the company?

VK: Vega is a jewelry line for the cosmically inclined.  Love is in the Earth, and crystals are a direct line to source energy.  Everyone needs one.  Each amulet is intended to protect & adorn the wearer with good vibes. 

SD: What philosophies are important to the success of your company?

VK: My personal philosophy of ONE LOVE is really simple and boils down to this idea:  We’re all in this together, so love one another and do no harm.  I certainly believe in the concept of sacred commerce.

SD: Where did the name of your company come from?

VK: The name came to me while on a trip to Jamaica when I was 21 years old-it’s the name of a very bright star…and I saw it in my future.  When it came time to name my business, I never even considered anything else.

SD: Have you spotted any celebrities wearing you products?  

VK: Erin Wasson, Angela Lindvall, Florence Welch, Juliette Lewis, Akon, The Ladies of Icona Pop

SD: What new products are you most excited for?

VK: I am loving the new Aqua Aura quartz pieces…it’s the most beautiful color, like my favorite beaches’ turquoise water.  Extra special too because it’s made by bonding 24k gold with the quartz in a vaporization process.

SD: Where would you like to see your company in 10 years? 

VK: I’m an island gal at heart and I will definitely have a flagship store somewhere tropicale!  I see Vega having expanded to a business that funds a philanthropy.  I’ve always wanted to empower women and I have a secret dream project for Vega that includes a personal retreat center and spiritual boot camp for women who need help.  

SD: How has Sports Illustrated Swimsuit impacted your brand?

VK: It has made me see a bigger picture than I had before.  I live for swimwear and islands, and my aesthetic is definitely *earthy/beachy*, but being in the issue for the first time got me to expand to Miami Swim week and some business in Brazil.  Now, I’m planning to spend the winter island hopping and having trunk shows.   

SD: What has is been like working with Sports Illustrated Swimsuit?

VK: It’s been great working with SI-thanks ladies & gents!  You guys do such an amazing job.  I designed some new pieces for the next issue-so I’m hoping they will make the issue.

SD: Where do you see swim trends in 10 years?

VK: I feel like there is such a creative surge in the swim market and so many different vibes, thankfully!  Endless summer, endless expressions.

SD: What does the 50th anniversary of the Swimsuit Issue mean to you?

VK: I will never get tired of seeing a gorgeous goddess on a beautiful beach wearing beautiful jewels & clothing.  These natural beauties have always inspired me in a world of fakes!

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