WHEN IT comes to selling fragrances on TV, the best an ad agency can do is show you people falling in love while riding white horses bareback through a field and hope you make the connection. It's a nice visual, sure, but that kind of thing is so far from my reality that I can't even fantasize about it, unless it involves me bursting out laughing and then falling off my horse.

With the right camerawork and talent—let's say, oh I don't know, Emily DiDonato for Acqua Di Gioia—though, those 30 seconds can have such a transfixing (and thirst-inducting) effect that you just might be moved to give the product a try. If you're me that means flipping through all your back issues of Vogue to find the right scent strip, then checking out Jetsetter for some sort of transcendent beach getaway.

BTW: Emily, I'm looking to buy a bridge in Brooklyn, so if you know of anything . . .

Scroll for more from Emily, and other Swimsuit models of yore who have made a name in the fragrance biz:

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Emily for Armani, 2011:

[vimeo 11549571 w=600 h=337]

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Elle Macpherson for Impulse, 1986 (Elle at 0:15)

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Paulina Porizkova for Estee Lauder, 1988

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Cindy Crawford (with Little Richard) for Charlie, 1992

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Aurélie Claudel for CK, 2000

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A 16-year-old Anne V for Chanel, 2002 

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Naomi Campbell for D&G, 2009

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Ana Beatriz Barros for Avon, 2010

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Alyssa Miller for GUESS, 2010

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Lily Aldridge & Chanel Iman for VS, 2013