Tuesday July 12th, 2016

Read about the latest sports tech news, innovations, ideas and products that impact players, fans and the sports industry at SportTechie.com.

Helping to improve child literacy rates is not something many people would usually associate with a 6'7", 270-pound tight end. But the Patriots’ Martellus Bennett is striving to do just that by launching a mobile app to bring his children’s stories to life.

With the help of The Imagination Agency, a company which Bennett founded himself to enable his ideas, the story has been unveiled through an interactive iOS and Android app.

Entitled Hey AJ, the story focuses on a young, inquisitive girl and her adventures around breakfast time.

Rather than simply following text, a host of different narrators allow kids to read along at their own pace, while also playing a game helping AJ to make breakfast. The company certainly hopes the interactive element will make learning more fun and accessible.

There are no plans to stop now, either. Bennett and his startup have two apps and books lined up for release over the next year, while they are also planning a variety of animated film and TV projects. The plots, storylines, and Bennett’s mind in general, however, are perhaps less easy to predict.

Indeed, Bennett claims he still has “hundreds of characters in his head,” all of whom are waiting patiently in the wings for their time in the limelight.

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