Wednesday August 31st, 2016

Just two months after signing an official deal with Major League Baseball as its Official Bat Sensor Technology, wearable sports analysis company Blast Motion announced today a multi-year partnership with Houston Astros star Carlos Correa.

Correa—who was the No. 1 draft pick in 2012 and American League Rookie of the Year last year—is the company’s first official baseball endorser; Blast Motion declined to comment on deal specifics regarding cash/equity.

“With the Blast Motion sensor, I can easily track and analyze my swings,” Correa said in a press release. “Seeing my swing data really is the quickest way to make adjustments. The Blast technology helps you improve your game whether you are a pro ballplayer or a kid trying to become one.”

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According to Justin Goltz, Blast Motion Channel Manager (Baseball), once the technology company signed its MLB deal earlier this summer, “from a marketing perspective, it became pretty apparent that we should connect the brand with a player and associate with someone who young kids look up to.”

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According to Justin Goltz, Blast Motion Channel Manager (Baseball), once the technology company signed its MLB deal earlier this summer, “from a marketing perspective, it became pretty apparent that we should connect the brand with a player and associate with someone who young kids look up to.”

The Carlsbad, Calif.-based organization started working with the Astros in 2015, with the two organizations announcing a deal earlier this spring. As a result, Correa was already familiar utilizing the Blast sensor and Blast Baseball 360 mobile app, which helps analyze players’ swings in real-time.

From Blast Motion’s criteria of what the brand was looking for in a Major Leaguer, the 21-year-old Correa fit the description as a young, up-and-coming star who could play an integral part in growing Blast Motion. Through the process, Goltz and his team also watched an ESPN E:60 piece on Correa’s ‘Rags to Riches’ story from Puerto Rico to the professional baseball. As Goltz explained to SportTechie.com this week,“The E:60 piece sealed the deal for me.”

“Who you are as a person and what you do off the field matters just as much as what you do on the field when it comes to associating your brand with someone,” added Goltz. “…It was apparent that Correa is super family-oriented. …They did a great job portraying him as a human being on and off the field.”

New York-based, The Legacy Agency, and marketing agent Brett Augenstein, negotiated the deal on behalf of Correa.

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